Bad Moms Official Trailer #1 (2016) - Mila Kunis, Kristen Bell Comedy HD

The beginning of this trailer is introduced with 2 snippets of the institution titles, then it quickly cuts to the opening long shot of a house in a neighborhood. This shot is used as a establishing shot giving the audience an idea of where the story is mainly set. The shot is also accompanied by non diegetic up beat piano music, this creates a lighthearted mood and immediately connotes a friendly comedy genre of film. There is then a voice over of the main character playing as the camera cuts to a close up shot of a cooking pan with food in it and the camera quickly pans up the main character who seems to be mother. In this panning up shot the actress Mila Kunis is revealed this is effective as she is a famous,well recognized American actress this makes the audience want to see the film because of this actress. The voice over is also effective as it is the main character talking out-loud as if she was talking directly to the audience engaging the audience and making us feel involved.The camera cuts to a medium shot of the protagonist in the kitchen, this enables the audience to see her setting which is a kitchen in a home and introduces us to the 2 children sitting down. In this shot the main character is moving about anxiously this suggests that the main character faces stress in this story. The main character is given prevalence this editing makes it obvious that she is an important character and makes us sympathize with her. The next significant shot is a close up shot of her face as she pulls a worried expression this makes the audience feel sorry for her however the up beat background music indicates that her problems are viewed light heartedly in this film.