LOL Official Trailer

This trailer begins with rapid shots of institution titles,and non diegetic sound of a guitar strings and the sound of a school bell which is used as a sound bridge to transfer from the institution shots to a long shot of people walking out of a high school.This was also used in "The secret lives of dorks" trailer as it used to indicate where the film is set.There is then a voice over narrative of the main character LOL this is a typical convention of romcom genre films and is used in several films like "Bridget jones" diary and "Notting hill". close up shots of the main character kissing a guy and taking a "Selfie" pictue with her friends appear lasting as quick as 2 seconds each. In tradition to these shots there are quick black fade outs.This editing is done to create the allusion of some one blinking making the audience feel as if we are some one there watching it up close. It then cuts to a close up  shot of the main character LOL she is given the most prevalence in this trailer suggesting she is the most important character and the character we will most sympathise with. There is diegetic sound of a text being sent as we see an open window app appear on the screen and we see the words "BOYFRIEND" being typed onto the status. The use of the word boyfriend suggests that this genre is possible romcom as there will be a love interest. The use of texting and having to windows appear on screen makes this movie more relatable to its target audience which are teens and the mainstream use of smart phones and communicating through texts. Another close up shot of the main character cuts in and there is dialogue between her and and the guy leaning over her, he does not get much prevalence in this trailer which suggests that he is not the main love interest in this trailer. The trailer continues with quick shots of key phrases such as "whatever" "my baby" we see rapid shots of the main character falling into her bed crying and arguing with others at school. As the scenes progress there is  nondiegetic emotive music , which creates rhythm and pace alongside the scenes. There are also various close up shots of the main characters facial expressions when she is faced with difficult situations, so that as the audience we sympathise with her.This trailer also proposes an enigma to the audience where it makes us wonder who she ends up with and how she will over come her problems with her mother her grades, and friendship problems. However as the trailer ends with quick shots of her smiling with her love interest and her watching him play a song to her, hints to the audience that like most romcoms it will end with a happy ending.