Significant 12 snipits from our Marmalady trailer that make it conform to a trailer

 Firstly, the institution titles conform to that of a trailer, and up the professionalism of the production. The centre placed titles and consistency flow with the trailer and conform to our trailers genre. The use of a personally created green band conforms to a trailer, as this is commonly shown at the start of a trailer. We made our own on the software "Paint.Net" as we just wanted to replicate both the red and green band into one. Many indie coming of age movies show a scene in which two people are at the beach, this was progressed into our trailer to suggest time over a long period of time, as it is evident that the seasons change as it is contrasted between a shot of the protagonist and love interest kissing with winter coats on, as opposed to swimwear at the start of the trailer, and during the montage. The use of the sock scene was also a factor in recognising it as a trailer, as most trailers use close up shots of body parts for transitioning to the next shot.

The close up shot of Sam mocking Lola is an evident portrayal of a trailer as this is where the fast pace music is cut off for the characters dialogue with a record scratching sound and enables the audience to laugh. The fast pace of the shots by its use of jump cuts and transitions apply to a trailer as it doesn't drag out the story, and keeps the key aspects of it, while intriguing the audience. The contrasted portrayal of the relationship between Ricky and Lola in the party scene and the Montage is evident in suggesting a trailer like production as this is suggesting a progression over time which is most commonly shown in trailers.

The final scene of protagonist Lola lying on the grass is the most important scene of all in suggesting a trailer, as this is shown as a reflection over the past few minutes shown through trailer, however longer period of time for the protagonist. This is commonly used in movies or music videos where the one who has prevalence is shown beginning and ending the production, by seeing them begin in a different light to how they've ended out as. This is overlayed with narration of the protagonist saying "Growing up is finding out who you are and what you want" making that the most recognisable phrase throughout the film. Once she has finished with the narration, we are shown the movie title "Marmalady"suggesting its trailer-esque portrayal, followed by the institution logo and quick paced credits, finishing with a "Coming soon" there foreinferring that it will be out in cinemas shortly.

Post production editing for Marmalday

Here it shows how we put together our final trailer. We used a large amount of different audio media so we could fill in every aspect, from soundtrack, to dialogue, to background noises. in this screenshot, it is visible that we used keys to change levels of the sound that suit best the shot. For example where you can see the cursor point line of where its playing, there are small dot on the blue audio, this was where we changed the levels with the dialogue, we decreased the sound when no one was speaking as this was audio from our Camera and it picked up a lot of noise. This was a difficulty in our post production.

This is the texting scene, where you can see we have overlapped text and the green boxes symbolise t sound effects that we put to create the sounds of I messages being sent and received.

Since our AS production, our knowledge in editing has increased due to excessive amounts of research and tutorials, and subsequently learning as we go along. A lot of the editing proceeded was improvised whilst experimenting different techniques. A large factor to our editing was the split screen, in which we had to crop the image and then zoom in for the close up of the split screen scene. This was  difficulty as we had to estimate the rough sizing of the shot and make it fit with the other footage displayed on the screen at the same time. A basic use of cross dissolve and fade to white or black was progressed throughout. For the first shot and introduction to the institution logo, we used a dissolve transition for the title, and decreased and set the speed to fit the washing of the waves, so it looked as if we deliberately placed it that way, and looked more professional.

Another struggle in our post production was the use of narration, we had to watch the trailer several times in order to find where certain parts of the dialogue would be placed, because it has to flow well with the sound of the soundtrack, and the transitioning between shot to shot. We also dubbed over the party scene with a post recorded voice memo that was recorded on our phones. This was due to copyright as we had popular songs playing in the background so we had to completely mute off the scene and cover it with a non-copyright busy bar soundtrack, along with the carefully placed dialogue we recorded over with. This was hard in the sense of getting it to match perfectly with the movement of the characters mouths, but subsequently this turned out just fine, and wasn't too noticeable.

MARMALADY COMMENTARY

Evaluating Editing choices for titles in Marmalday trailer A2 production

Evidently the Marmalady title was the most important to the Trailer, as it brings the Trailer together. We needed to pick a font that would symbolize both the protagonist and film.We did research on google and searched "Indie font download" and came across several potential fonts before choosing the final one which was titled "Shady Lane". We wanted to create an innocent and lighthearted atmosphere through the use of colour, however we didn't want to be dull and go for the common use of white, so we went for a baby blue colour, which connotes youth,and connotes summer as the sky is a baby blue color in summer which links to naturalistic locations Marmaldy is filmed in. This was additionally successful as the use of baby blue suggesting youth fit well over the narration followed through in the end scene where Lola reflects on what she's learnt throughout the movie. Evidently, Coming of age movies tend to have titles in different colours to enhance their individuality and quirkiness, white/ black font is typically progressed in Thrillers or Action movies as they don't want to use vibrant colours, as this would subvert their genre.

For the credits, we took a simple text that we had pre-downloaded a while ago in graphic design. We wanted to replicate the most common typography for credits, however, slightly conforming to our genre. We stuck to the theme of Baby blue as this looked good over the grass. In our credits, we firstly displayed the Actors names, followed with Writers, Directors and Producers, and lastly involving the names of the People who helped us create Marmalady with their own Soundtracks.

The "Coming Soon" title was a downloaded brush stroke effect, this conformed to our genre as the handwritten effect is primarily progressed in these type productions, connoting school life and youth due to its adolescence nature.

Brand identity in Marmalday 2

another aspect of creating a brand identity was how we personally created our own Green Band for our trailer, instead of downloading a copyrighted picture of a green band, we created our own template on "Paint.net" and followed the concept of both a Red band and a Green band, to convey to our chosen genre, we changes the text on our green band to"Indie filmmaker association of Surrey" so that it would conform to our independent coming of age movie genre which is what we wanted to achieve. We mimicked that of both of these trailer bands to create our own. You can see below the aspects we took from both of the bands to create a final product that looks realistic.

Annotated Marmalady official trailer

We have annotated the scenes in our film trailer describing the effect they have and why we chose to film the shots that way.

Our use of equipment for Marmalady evaluation

 These were significant equipment we used to create our A2 production, since our AS production we have gained a greater knowledge of how to use equipment effectively.We invested money from our budget on buying a green screen sheet that was able to fit 3 people in front of it.We chose to buy a green screen specifically for the making of our film poster as a green screen enables us to edit the back ground easily.We wanted to achieve a conventional film poster look for our genre after doing a lot of research we found that the majority of film posters have their backgrounds edited with green screens so that they can place their main characters in front of what ever they want. We chose to have Lola the protagonist as the main image with a light yellow back ground the color yellow connoting happiness, comedy and summer.Because of our green screen we were enabled to edit our background to how we wanted it we added to the background picture of marmalade jars and a sketched sun picture, we played with the colors of orange and turquoise.
We also invested our money into buying a LED light that we could attach to our camera, this was very useful as it allowed us to control the lighting of the scenes as we could increase and decrease the levels of lighting on the LED light on the side of it.Therefore it allowed us to film our scenes even in when it was dark outside.Our A2 production definitely progressed from our AS production in the aspect of lighting as we did not have any equipment to help us control lighting in our AS production therefore we only presented our audience with dim bedroom lighting. Also the shots in the attic were sometimes unclear due to lack of lighting used. Another equipment that we used in our A2 production that we did not use in our AS production was an additional camera , me and Eleanor decided to use both mine and her camera as this would allow us to get various kinds of shots at the same time it was also very convenient with timing as we could both film scenes separately when we were not together.This was a weakness in our AS production as we could only film with one camera so that we both had to take turns using it and we couldn't do any filming separately.  

Our Audience Feedback G324 - A2

We received some useful feedback from our target audience about our film trailer. We received positive feedback about our use of sound in dialogue and our unique soundtrack. Our narrative was also well received and conventional how ever some thought that our production could of been much better if we had developed other characters in the plot more instead of focusing on only Lola's perspective.

Presenting our Trailer G324 - A2

This is me and Eleanor presenting our film trailer to our audience we discussed our initial ideas how we have improved from our AS production and what we believe are our strengths in our A2 production.

Evaluating our shots for Marmalday A2 production

In our Marmalady  trailer we used various camera angles in order to connote a big production trailer. We chose to make use of both long and extreme close up shots in the opening our trailer. We filmed the sand on the beach in a close up while the institution titles appear on top of the sand we then cut to a long shot of the characters in the ocean. This choice of location "West wittering beach" also suggests our trailer is a professional big budget production. Many conventional film trailers have establishing long shots as well for example "kings of summer" a coming of age genre film included many establishing shots of the woods.This is a conventional shot in coming of age films we did tried to conform to these conventional shots by filming long shots in locations such as a beach and Ashtead common woods.

Evaluating shots in Marmalady

In our A2 production which is our Marmalady film trailer we wanted to achieve specific shots that would successfully show off our skills and improve the quality of our trailer we tried to achieve a Match action shot among the argument scene of Lola and Sam. To achieve this we took various shots of Eleanor playing as Sam following Lola and touching her shoulder to make her turn around to face her. We took both long shots, medium shots and close up shots. We combined the beginning of a long shot and the ending of a close up medium creating the illusion that it is all happening in one shot. We did this by cutting the first long shot when Eleanor reaches out just before she touches Lola's shoulder. Then the medium shot begins with Eleanor(Sam) touching Lola's shoulder and Lola turning around. This made the transition of both shots smoother and more professional.We were restricted in our AS production because of our choice to film the opening two minutes as if it were home made footage as this meant we had to film the majority of the production by hand and enabled us to include a variety of shots.

Our editing choices in our Marmalady trailer 1

One of our first scenes that successfully shows off our editing skills is the texting scene. We took a close up shot of Sam's phone where her chat with Riki is visibly open. We wanted to present clear omniscient narrative contrasting Lola's restricted narrative by making the suspicious messages stand out to the audience.We replicated the Messages which are blue by coping its format on Paint software and changing the text. We overlapped the images on top of the video and added in non copyright sound effects of keyboard tapping,sending and receiving. This aspect of editing  is similar to our AS production where we downloaded VCR font and placed it over the video at the bottom corner of the screen so that it suggests it is an old home made video which conforms to our plot.Nevertheless we further developed our editing skills with Premier pro by adding in sound effects at the exact time our text messages appear on screen making the scene more realistic. We had a few errors in our As production when editing our VCR font for example the time that the font shows changes from 7-8 very quickly making a short scene seem as it if its longer when it is not.

Brand Identity for Marmalady

In order to give individualism to our product we advertised it with a slogan we created that the audience would be able to remember for example a significant catch phrase. we chose a slogan that was short enough to be catchy and memorable while also relating to the plot of our movie and conforming to our coming of age genre. "Growing up is about finding out who you are and what you want" we incorporated this slogan in the ending of our trailer as the camera slowly pans right from a birds eye view shot of Lola lying down on the grass. We chose to add the slogan in at that moment as we wanted the audiences' last memory of the trailer to be this final scene with this significant catch phrase this way it is more likely that the audience will focus on the scene and remember the catch phrase as we purposely dragged on this scene making it slow paced in contrast to our former fast paced snippets of events. We also presented this slogan in our film magazine front cover in black font beside the image of me on the front cover to suggest that it is a catch phrase Lola personally says in the movie. We decided to include the slogan in both our trailer and magazine front cover so that they link with each other and further more create a bran identity for marketing purposes so that our film is easily recognisable because of our slogan. This marketing method has been used with several other Hollywood block buster films such as "Taken" famous quote "I will find you....and I will kill you".

How we established genre in our trailer

The opening scene of our trailer begins with a close up shot of the waves hitting the sand as our institution title appears in a white fancy font. We also included our own Marmalady soundtrack tune which is  a soft and jolly sounding guitar string tune. This plays in the opening of our trailer altogether this connotes our coming of age genre as the imagery of a sanding beach and the jolly guitar music suggests this film will have a light hearted feel and will entertain the audience instead of scaring them where as a horror genre movie would do. Our trailer also connotes the theme of romance which links in with our coming of age genre that included aspects of romance. We use a voice over narrative of Lola our protagonist talking about herself and how she feels towards Riki "Riki was everything" this is technique that has been used in many other romcom genre films as well for instance "Notting hill" and "Bridget Jones diary". Our use of montage clips of Lola and Riki is also really useful in connoting our genre as it suggests to the audience that the fil will focus on their relationship since they are both given prevalence.

Establishing genre of our trailer in the poster

In order to connote our "teen movie" genre through our productions we, firstly focused on the chosen fonts for the trailer and for the film poster and magazine covers. We chose to bold text so that it stands out to the audience, in our film poster we decided to have our movie title "MARMALDY" in capitals and it black and white this made it further stand out and also conforms to a conventional film poster titles of our chosen genre for example in the poster for "I love you Beth cooper" or "perks of being a wallflower". We also chose to use the "Shady lane" font from Microsoft paint for our movie title on our poster we liked this font as it creates the illusion that it has been drawn with a pencil due to the shading and rough look of it. We thought this would connote  youth as we usually associate doodling and sketching on paper with teenagers doodling in class. We found that this would successfully conform to our coming of age genre.