Representation part 2

Have we subverted or conformed to typical stereotypes of our "Teen coming of age" movie genre.

One of the "Teen coming of age" genre conventions we wanted to follow is a typical love interest for the protagonist,this is one of the conventions that effectively engages the audience as it proposes an enigma of whether the protagonist will win their love interest or not and how their relationship will go during the film.In a fairly recent film of our genre "secret life of dorks" the love interest of Patton is immediately introduced in various slow motion shots of her. The use of slow motion is used to make the audience focus on their appearance and see it through the protagonist eyes as Patton is watching her every move intently. This effectively also presents the love interest as attractive as the camera captures their best physical traits. We also decreased the speed of our medium shot of Rikki  Lola's love interest to  approximately 70% to create the slow motion effect to suggest to the audience that he is attractive and important in Lola's point of view conforming to the stereotypical "Baywatch" incorporated in many mainstream films of our genre.

Representation part 1

Have we subverted or conformed to typical stereotypes of our "Teen coming of age" movie genre.

We decided to create a protagonist "Lola" that conforms to the conventional protagonist in movie of our genre. We portrayed Lola as a victim hero in our trailer a character who is the target of a form of mistreatment and develops in the film in order to solve a problem and restore balance.One of the ways we presented Lola as a victim is by giving her prevalence in close up shots of her facial expressions this is effective in making the audience sympathize with her.We also narrated the trailer with a non diegetic voice over of Lola talking from her point of view, voice over narratives are very conventional for our genre and is used in many films like "edge of seventeen" or "Bridget Jones diary". This allows the audience to feel closer to the protagonist and see it through their point of view which influences the audience to root for our protagonist and sympathize with them.

Protagonist Interview

Marmalady (Official Trailer)

This is our finished product for our coming of age genre movie trailer for "Marmalady".

Marmalady summary storyboard

LOL Official Trailer #1 (2012) use of texting and typing

After watching the trailer and film for this coming of age genre movie LOL we took inspiration from how effectively they used texting on social media to make their film feel more personal to the current target audience who are teenagers and are currently major consumers of  social media and smart devices. The diegetic sound effects used for the sound of typing are really evident and clear which is the same sort of thing that we are trying to achieve in our texting scene in Marmalady.

Marmalady editing part 2

So far we have muted the sound for our texting scene as the sound of typing is not very clear. We downloaded some none copy wright sound effects of texting on a I phone and we overlapped these sound effects where it fitted in time with the characters speed. and when she clicks send we added in the sending sound effect. This altogether creates a more clear and vivid scene making the audience focus on the phone. The next step we intend on taking is copying these texts on pain so that they look identical to the one on the phone and overlapping them as images that will pop up on screen beside the mobile phone as they are sent.

How we used Microsoft paint to create our magazine front cover

Firstly, we took a photograph off of Eleanor's Instagram that she had previously taken of the me (The protagonist), which we then formatted into a magazine cover size. Once applying the Title "Vivienne" over the top,we decided to apply a slogan/ subheading which added to the cover. "The very best in culture and the arts" suggests that this is of a magazine brand that specialises in all things art and media. Applying the small details such as "issue 27" and the date of "January 27" conformed to that of a magazine cover, additionally making it seem more professional. 

The main priority of the cover was to get the message across of promotion, we intended to "promote" the new movie to an audience, by having "Luiza Paulielo IS Marmalady" is engaging and hits the audience, its short and snappy, yet says a lot. To add the style of an "arts" magazine and also the youth in the character,we applied layers of paint brush strokes beneath "Luiza Paulielo" also creating a cleaner look. 

we decided to stick with a specific colour scheme in attempt to increase its professional appearance, and to suit the character herself, and the magazine layout. We went for a simple approach on magazine cover writing by just adding a brief look into whats to come inside the mag. By using different colours on both "Exclusive" and "Eleanor" it creates emphasis and also pin-points the importance of the writing.

To improve, we would add additional writing on the front of the cover, for example, we could add a promotion and add to another feature length film beneath the brief writing we already have. This would conform more to the magazine cover, as of now it is mainly focused on "Marmalady" itself.

Marmalady editing part 1

This is a behind the scenes of us editing and viewing our argument scene in our Marmalady trailer between our protagonist Lola and her best friend "Sam". When filming this scene we took various shots if the same scene we took long shots and then repeated the scene again and again however in medium and close up shots. In order for us to create a "Match action" shot.here is what we have accomplished by cutting our long shot when Sam reaches out for Lola we then trimmed the video just before she touched Lola. We then cut to a close medium shot and start it from as soon as Sam touches Lola's shoulder making it look like its actually all in one shot when actually we used two shots to create a smoother transition to the action. (Match action shot)

Our final product for our magazine front cover

This is our completed magazine front cover featuring our film "Marmaldy" after receiving useful feedback from our teacher we decided to add additional puffs and sub headings on the sides advertising other topics that will be covered in the magazines contents in order to address different readers preferences. We added the price £2.99 next to the bar code in white font so that it shows on the grass background however we also kept at a small font so that the price is not the advertised aspect of the magazine as it isn't very cheap we want our audience to immediately focus on what we are featuring. We also added a quote taken out from the movie trailer beside Lola's face. Ironically this quote "Growing up is just finding out who you are" is said by Lola herself in the movie.Therefore it suggests that this may be what our protagonist is thinking in this very image as she looks into the distance.The use of this quote is also effectively conventional to a coming of age genre. As it touches on the themes of growing up,Life and being in touch with your feelings which are prominent representations in coming of age movies. -

second draft for magazine front cover

this is our second draft for our magazine front cover. We have added some subheadings on the side of the image to further advertise the contents inside the magazine and conform to the magazine front cover conventions. We have also added additional details such as the date and a bar code. We added to our original title being"Luiza paulielo" which overlaps Lola suggesting that "Luiza Paulielo" stars as Lola in this movie. To make it clearer for the readers what film we are advertising we decided to change the title to "Luiza Paulielo is Marmalady" making a direct reference to the movie title "Marmalady"

first Draft for our magazine front cover

This is our very first draft for our film magazine front cover. We chose our magazine name to be "Vivienne" in bright orange bold text as we felt this color connotes happiness and amusement which are themes included in our movie genre conforming to our "Coming of age chick flick" genre. We also thought that having a female name as the magazine title suggests that the main target audience for this movie is a female audience as it is featured in "girly" magazine. our main image so far is our protagonist Lola who is laying on grass looking to the distance thoughtfully we decided that this image would be the best option as it stays true to how Lola is presented in the "Marmalady" film trailer. there are various out door scenes shown in the trailer where Lola is either lying on the grass playing in a sea or walking among the trees.Therefore having an image of Lola outdoors in touch with her surroundings conforms to her personality represented in the film.It also conforms to the coming of age genre conventions where the protagonist is the main concern of the film.

Film magazine front cover

This is a good example of a successful magazine front cover for a film.The joker who one of the main characters from "The dark knight rises" features as the main image on the front cover giving the readers direct mode of address with his stare catching our attention.I found it very effective how the joker is fully in character in this image wearing his colorful costume and green hair sitting in front off what seems like prison bars. This representation suggests that the magazine's topic will evolve around this upcoming film and increase the excitement which conforms to the film magazine conventions.There are also small puffs on the sides with short phrases that indicate other topics that will be covered inside the magazine for example "The Mummy 3 10,000 bc & wanted!". these are the type of film magazine conventions we want to follow as well We intend on featuring our protagonist Lola on the front cover in a relaxed setting that fits with the genre of our trailer so that the genre and message of the contents in the magazine are clear to our target audience/readers.