LOL Official Trailer #1 (2012) use of texting and typing

After watching the trailer and film for this coming of age genre movie LOL we took inspiration from how effectively they used texting on social media to make their film feel more personal to the current target audience who are teenagers and are currently major consumers of  social media and smart devices. The diegetic sound effects used for the sound of typing are really evident and clear which is the same sort of thing that we are trying to achieve in our texting scene in Marmalady.